Agencies may specialize in content, integration, SEO, direct response, demand generation, UX, product design, etc. — but all agencies need their clients to have a strong brand. Branding makes all agency work more effective, so agencies end up doing branding projects out of necessity. These agencies often don't charge  for this service and may not even share their work with their clients. Branding is a massive missed opportunity and potential revenue stream for agencies who are frequently already putting in the work.

Any agency that works on their clients' brands is acting as a branding agency. Our goal at 1Brand is to democratize branding. We think the best way to do this is to help agencies of all types deliver more branding value to their clients and create branding practices to capture that value. That's why we're excited to share 1Brand for Agencies.

We think that agencies and their clients will benefit when existing clients can get branding help from the agencies they know and trust. Clients want to use their brand to grow and drive results. Agencies want to deliver more value to clients, operate more efficiently, and generate more revenue. Our answer to this need is brand growth software.

Last month, we launched our initial product: 1Brand for single brands - a brand guideline website tool that makes it easy to tell powerful brand stories, backed by sophisticated brand asset management tools. Our vision is to create a new kind of branding software that focuses on helping brands grow. And to push our vision forward, we're excited to announce our launch of 1Brand for Agencies.

Agencies can use 1Brand tools for an unlimited number of clients, and we also don't limit the number of agency team members who can use 1Brand. We don't want to limit the impact that agencies can have with branding. Clients can be upgraded individually when they need more advanced branding features.

1Brand focuses on helping existing brands grow, as opposed to creating new brands. So, how specifically does 1Brand deliver on growth with branding? Branding is most effective as a consistent and intentional effort delivered over time.

This approach is different from the typical one-off branding projects. Continued thought and investment in brand strategy, brand identity, developing the brand story, and consistent branding efforts over time will lead to vastly better outcomes for clients. Agencies can create an ongoing relationship with all the operational and cash flow benefits that come with that.

Our initial product, digital brand guidelines, is a game-changer, but we also realize that brand colors, logos, and fonts are just a small slice of branding. Here are some of the use cases for 1Brand that you can't get from tools that only do brand asset management:

Send future clients a brand guideline website to demonstrate the value you'll deliver. Agency accounts include an unlimited number of clients at the basic tier. While basic client licenses limit some design options and the number of brand assets, they're great for sending to leads and prospects to demonstrate the kind of value that you'll provide.

New clients can get antsy when that first deliverable takes a few weeks or more. Send new clients a brand guideline to demonstrate progress, create alignment on the brand, and keep new clients engaged and happy.

Once you've collect their brand assets, 1Brand becomes the source of truth for the client's brand. Share access with your clients so they can provide additional brand assets. 1Brand becomes the source of truth for your client's brand, and your agency is positioned to help maintain and improve their brand.

There are no per-seat costs for your team with 1Brand for agencies. Add your entire team and work together to improve your clients' brands.

Millions of businesses, non-profits, schools, governments, and others that rely on their brand will soon be focused on recovering from COVID-19. We think this is a brand-building opportunity on a scale unlike any we've seen in recent history. And we believe we can help drive this recovery by democratizing branding for agencies and their clients.

We have ambitious plans to grow 1Brand into a new kind of brand platform, and we're sharing those plans in our public roadmap. For those who share our vision of democratizing branding and want to support 1Brand as we start on our ambitious goal, we've partnered with AppSumo to offer a lifetime deal on our Agency product.

We're offering a limited number of these lifetime deals, and we expect this to be a one-time promotion. We're looking for agencies that see the opportunity to grow with branding and want a product and a technology partner who understands them.

We've built 1Brand for easy self-service. You can sign up and try the Agency product for free for 14 days without a credit card. Unlike other branding platforms, you don't need to schedule a demo or talk to sales. 1Brand makes branding easy. Give 1Brand for Agencies a try today.

Agencies may specialize in content, integration, SEO, direct response, demand generation, UX, product design, etc. — but all agencies need their clients to have a strong brand

Most Agencies Don't Charge for Their Branding Work

We're marketers and product builders. The story of 1Brand starts the way many of yours probably did: We joined a company or an agency and needed to work with an existing brand identity to generate business results. We didn't create the brand, and we usually didn't know who did or see how the brand story came together. But, we felt a sense of stewardship of the brand and wanted to treat it with care. That noble intent almost immediately collided with the reality of getting our job done, and we made compromises. This happened to us repeatedly in different roles.

The thing is, these compromises weren't just for our brand. When we needed to source a customer or partner logo for a co-marketing campaign or social proof, we'd ask them for their official, high-resolution logo and brand colors. LOL. We assumed that these folks had a source of truth for their brand, and we just needed to ask. It took a long time for us to realize that despite branding being pervasive in our everyday experience, all of these brands were just getting by through sheer force of individual will and capital investment.

That was our aha! moment: That every brand can shine and that we can build products to help brands shine at a global scale. This is our core belief about branding. But we also know that "making your brand shine" is peak marketing-speak (even though we truly believe this), so I also want to talk about the specific problems that we're looking to solve and for whom.

Brand is an immense, rich, and diverse topic, so we had to decide where to focus. The core need that we heard was:

I already have a brand; I just need to use my brand to grow.

With that in mind, we decided to focus on existing brands. 1Brand, at least in the near term, is not focused on creating or designing new brands. Instead, we're focused on helping the millions of existing brands worldwide generate more value.

Our vision is to help brands grow with compelling brand storytelling, told consistently and repeatedly, to the audiences that matter to them. Our initial product is a brand guidelines website that brands can share with their team, partners, and vendors to tell their story consistently. Our online brand guidelines have powerful brand asset management built right into the experience, so you have one solution to tell your brand story and help others tell that story consistently. Because we know that the hardest part of creating a source of truth is getting started, we use smart automation to make it easy to create guidelines populated with your brand in just a few moments.

Brand guidelines and visual brand assets are just where we chose to start, and we know there is a lot more to do to execute our vision of helping every brand shine. We're bootstrapping 1Brand, and we've been just as focused on creating the team and culture to deliver on this vision as we have been on making our first product. We created our SEWS with an F values to guide us along this path, and we're excited to have you be a part of our story from the beginning.

1Brand has a great free tier and is easy enough for anyone to use, so getting started with 1Brand is just a few clicks away.

At 1Brand, we truly believe every brand can shine. What we mean by this is that most brands aren’t living up to their full brand potential. We also think we can solve this in a unique and highly impactful way for the vast majority of brands that need help.

We’ve been building the 1Brand product for just over a year and are wrapping-up our open beta. You can still signup for the beta at 1brand.co. We’re starting a blog now because we know knowledge and tools combined are what’s needed to make branding easier and more effective.

The main problems we hear when talking to people about their challenges with branding are:

I don’t have the resources to build my brand.

I don’t know if the branding I’m doing is effective.

Large brands, at the enterprise scale, often have different challenges with branding than small brands do, but they also have tools and teams to solve those challenges. Small brands usually don’t have either. Brands that are a bit more sophisticated may have more processes and resources, but they still face these challenges.

Our initial plan is to focus this blog on the three core problems above, and also share some of what we’ve learned building 1Brand. Stay tuned, friends!

In tech, we have a lot of work to do in our own backyard. We must stop replicating white supremacist framework and passively giving lip service to diversity and inclusion in everything from how we invest and grow our companies to how we build technology and whom we sell it to.

We may be a tiny startup, but hold ourselves morally and ethically accountable to learn and take action in support of our black family, friends, and fellow human beings. Diversity and inclusion have been a core principle and put into operation at 1Brand since day one.

In celebration of the emancipation of enslaved African Americans, our office is closed and our employees have Juneteenth off. We're also pledging to donate $100 per month to the Southern Poverty Law Center, which has long fought white supremacy in the courts and beyond and highlighted injustices across the United States. Currently, as a self-funded company that hasn't fully launched our product, $100 is more than we make in revenue per month, but the world will not change without real actions and sacrifice.

Now is always the time to act. Black Lives Matter.

Donate today to bail funds, mutual aid, and more, and get resources to learn more about black history and anti-racism.

Black lives matter. We condemn the ongoing violence and murder of black people and systemic and institutionalized racism.

1Brand Blog

Most Agencies Don't Charge for Their Branding Work

Why We Built 1Brand

Quietly Introducing 1Brand

BLACK LIVES MATTER

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