1Brand's blog with product announcements, research, and thoughts on brand operations and brand management for Agencies and in-house branding teams.
Agencies may specialize in content, integration, SEO, direct response, demand generation, UX, product design, etc. — but all agencies need their clients to have a strong brand
We're marketers and product builders. The story of 1Brand starts the way many of yours probably did: We joined a company or an agency and needed to work with an existing brand identity to generate business results. We didn't create the brand, and we usually didn't know who did or see how the brand story came together. But, we felt a sense of stewardship of the brand and wanted to treat it with care. That noble intent almost immediately collided with the reality of getting our job done, and we made compromises. This happened to us repeatedly in different roles.
At 1Brand, we truly believe every brand can shine. What we mean by this is that most brands aren’t living up to their full brand potential. We also think we can solve this in a unique and highly impactful way for the vast majority of brands that need help.